±0 Kitchen

2014

DAAP school project

Objective: design three kitchen products that look like they belong together. My chosen design mentor was Naoto Fukasawa, creative director for legendary Japanese brand ±0. Their products are not too big or too small, and are "just right" in more ways than their size. I designed a juicer, waffle iron, and food scale while keeping the brand's form language in mind. I aimed to create quintessential products that, like Fukasawa's, already seem to exist—but don't.
"I also cannot dissociate his work from the way in which the Japanese have become a significant point of reference as citizens of a global village in which we all increasingly care about the condition of the individual." —Antony Gormley on Fukasawa

The automatic juicer has a nice, rounded shape. The glass matches, and can be used for drinking or pouring into something else. It holds a pint, the perfect size for one or two people. Pressing down with an orange causes the head to spin, and seeds are filtered out of the juice on the way to the glass.

The waffle iron's handle lifts up slightly to instruct use. It even makes rounded square waffles, with rounded square holes. I wish this waffle iron existed so I could use it every day.

This food scale is simple, with a standard digital readout. There is no bowl, so you can measure ingredients in whatever vessel you want and don't have to wash anything until you're done. When ingredients are placed on it, it sinks on springs, providing physical feedback. I like how it looks like a surprised face. (○ ◼ ○)

I used a heat gun and handmade form to bend acrylic to the right shape.

Since this is just a "looks-like" model, making the glass from two halves and a base was totally fine. I used Zap-A-Gap and Zip Kicker to put them together. Not seamless, but clear.

I used a super old hole punch to make a bunch of perfect holes in a piece of .02" steel. I used nice tin snips to cut the outer edge, which miraculously stayed perfectly flat.

I had this made for me before I knew how to use the CNC machines, but designed the model with CNC in mind. It splits up into six easily milled sections that are held together with dowels and Bondo.

I used a plastic powder printer to make the filter and juicer head. Normally for looks-like models, I use a gravity fed paint gun and automotive quality paint. Since this model is simple and white, Montana Gold spray paint was just as convincing and much easier. Followed with U-Pol clear coat, it looked like shiny plastic.